The Serenity Gate Hoodie | White

It's a great question that gets into the science of how we see color! The simple answer is that the final printed product can look slightly different, and this is perfectly normal. Here is the detailed explanation:

1. Screens Create Color with Light (RGB)
Your phone, computer, or tablet screen creates images using the RGB (Red, Green, Blue) color model. It works by mixing these three colors of light and shining them directly into your eyes. This is called an "additive" process, and it's why colors on a screen can look extremely bright and vibrant.

2. Printers Create Color with Ink (CMYK)
Our printers use the CMYK (Cyan, Magenta, Yellow, Black) color model to put real ink onto fabric. Instead of shining light, the ink absorbs some light and reflects the rest back to your eyes. This is called a "subtractive" process. Because reflected light is different from direct light, the colors on a physical product will naturally have a slightly different tone and feel than on a glowing screen.

On top of this theory, every screen is also calibrated differently.

Because of these technical differences, you may see a 10-20% variation in color and brightness. This is a standard reality for any high-quality printing business, and we've optimized our process to make sure the final product you receive is as close to the digital vision as possible!